PRESS READY SPECIFICATIONS

DEADLINE FOR 2020 PRINT:  November 15, 2019

ACCEPTABLE FILE FORMATS

• InDesign | files must be packaged with all links and fonts

• Adobe Illustrator | files must be packaged with all links and fonts

• Photoshop | PSD, CMYK, 300 dpi | supply all fonts used

• PDF's are acceptable ONLY when accompanied by a layered file and must be saved as PDF/X-1a:2001 (with bleed when applicable)

PLEASE REVIEW ALL FILE REQUIREMENTS LIST BELOW

DOCUMENT SET-UP + MARGINS

• All files must be built to the specific ad size on this form

• All non-bleed ads require a border or visible background that meet the exact measurements above

• Photo credits should be name only (not web address)

• Content NOT meant to bleed should be a minimum of 1/2” away from trim

MARKS + BLEEDS

• Minimum 1/8” bleed required when applicable--preferably 1/4"

• Crop marks are not necessary and must be offset 1/4” if used

FONTS, IMAGES + COLOR

• Fonts must be embedded or outlined

• Images must be high resolution 300dpi at 100% - if scaling is applied that will affect the effective resolution and impact the quality

• DO NOT up-sample low resolution images in Photoshop--it will NOT improve the quality of the image

• CMYK color only - NO spot colors, RGB, Lab or ICC Profiles

• NEVER use Registration Black for anything

• For large, solid areas of black use a rich black build C-60 M-40 Y-30 K-100

• When creating or converting artwork, use the US Web Coated SWOP v2 profile - do not embed profile when saving

SAVING + SUBMITTING FILES

• Confirm ad size before submitting

• Provide both the flattened file AND the layered file

• Provide files via Dropbox.com and share the folder with [email protected] 

• If you have questions about setting-up or saving your file, please call or email our production department at 650.732.1099

AD PROOFS + REPRODUCTION

• Once we process your press-ready ad, we will send you an ad proof for final review and approval

• Publisher does not guarantee reproduction quality for print-ready ads provided by outside graphic designers

• Publisher will not provide ad proofs for print-ready ads received after the deadline

• Color accuracy is the responsibility of the advertiser and will be held to SWOP standards

• Our presses can have up to a 10% dot gain

PRODUCTION DEPARTMENT | 650.732.1099 | EMAIL