About the Store . . . J'aime (pronouced "Gem" - French for "I Love")

Brides consistently tell us that we have the most beautiful and current selection of any bridal shop in the Bay Area.  Our buyers have a lot of fun shopping for dresses!  Our goal is to bring brides the very best quality of bridal gowns ranging in price from $1000 - $2600 in the most beautiful and intimate setting.   We call this "Moderate Couture."  Couture quality bridal gowns, without the couture price tag.  All of our gowns are less than a year old representing the best our designers have to offer.