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Sofia Jewelry


Sofia Jewelry | Profile Portfolio: Sofia Jewelry

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Sofia Jewelry


80 Throckmorton Avenue
Mill Valley, California
United States


Sofia Jewelry, established in 1994, is a landmark of the vibrant shopping scene in Mill Valley, California. It is a full service, family run jewelry store close to San Francisco and the East Bay.

After 22 years Susan and Carl Priolo handed over the reins to their children,  Lucas and Sophie, who bring their unique talent as former professional ballet dancers and a lifetime of exposure to the jewelry world, to their role as stewards of the family business.


Lucas joined the family business in 2014, having retired from a successful career as principal ballet dancer under the directorship of Ben Stevenson O.B.E.  While dancing he met his wife, Julie, a prima ballerina in the same company, and together they have 3 young children. Julie works behind the scenes and on the sales floor of Sofia Jewelry, when her busy schedule allows. Lucas is known for his enthusiasm and his outstanding customer service. He will go out of his way to make sure he finds the perfect piece of jewelry for you.


Sophie has been around Sofia Jewelry ever since she was born, as the shop is named after her! She officially joined the family business in 2012 after a career as a professional ballet dancer and realtor. Known for her fabulous customer service and attention to detail, she is an invaluable part of Sofia Jewelry. She and her husband Jarrod, a graphic designer responsible for our logo and print ads, have a 3 year old daughter.


Carl has been around the art world his whole life. His Italian father was a sculptor and his mother a fine artist. He has been designing jewelry for over 40 years and has delighted people with their custom designed jewelry, evidenced by their repeat orders and their referrals.